Imperial's industrial strength Classic Pomade is a strong hold water-based pomade. With an even and smooth application, the Classic Pomade allows you to adjust the hold strength depending on the amount of water in your hair. For a lighter hold, apply with water or on damp hair while the strongest hold can be achieved with a slightly heavier amount on dry hair. The Classic Pomade can also be reactivated with water, allowing for easy re-styling. And the best part? You get an amazing hold with the simple convenience of rinsing out the product clean and easy.