After eight enjoyable years, Fitzrovia & Co. has closed its doors. It has been a pleasure serving you! I’m deeply grateful for the loyalty and support received from our customers and suppliers, and sincerely thank you for being a part of our story.

As the founder of Fitzrovia & Co, moving from this venture onto my next, I’m excited to share with you: COΛDY

I’ve been a professional web developer for a little over 25 years, building websites for web agencies and large corporations, right through to small business and individuals. I’ve worked on sites that you’ve quite likely used, including the Telstra website, the Australian Grand Prix, STA Travel, and Melbourne Symphony Orchestra, as well as creating sites for some really great small and medium sized business, that I encourage you to check out, including Luke Fry Architecture & Interior Design, and Physio Partners – and of course, I created the Fitzrovia & Co website on Shopify, and built dozens of custom features into it to suit my requirements.

If you’re a small or medium business, whether you’re in Melbourne or located anywhere in the world, and need a website, I invite you to check out COΛDY, browse the featured projects, and testimonials there, as well as the 100+ reviews further down on this page from my Fitzrovia & Co. business and customers - as I work hard to bring the same attention to detail and high level of service to everything I work on.

If you’d like to discuss a website project, please get in touch via COΛDY.
Thank you once again for your support.

Kind regards,

4.99 out of 5 stars across 112 reviews
Thank you so much for all your support and positive feedback!
for Fitzrovia & Co. Mia B.
5 star service
Best customer service I have experienced in a long time. Super fast delivery. Will definitely be recommending and returning to purchase again. thank you again for your help. Mia
for Fitzrovia & Co. Nicole I.
Amazing service
Outstanding helpful honest information on iChat (with Adam) to assist me with an online purchase. Efficient sale process to follow, and one happy husband with his new watch!
for Fitzrovia & Co. Joel F.
I bought a wallet from Fitzrovia and it was delivered beautifully and promptly. I'll definitely be a return customer!
for Fitzrovia & Co. Alfonso O.
Great Shopping Experience
Second time making a purchase and my experience was again very good. Not only was the product great and of high quality, but the delivery time and communication whilst being delivered was really good. I got a personalised letter as well as some free samples sent through with my order which was very nice. Will certainly return for more business.
for Fitzrovia & Co. John M.
Customer service was brilliant, My order arrived broken but Adam was amazing and quickly sent out a replacement in two days, Outstanding customer service
for Fitzrovia & Co. Laken M.
Simple and super quick. Will definitely be returning for future gifts! Loved the personalised note as a first time buyer.
for Fitzrovia & Co. Ben W.
Great Service!
Great product at the right price with excellent service to boot! My first Fitzrovia purchase and it certainly won't be my last. Great stuff!
for Fitzrovia & Co. Dylan S.
Amazing marketing/customer service
I work in Marketing, so am always looking for brands and companies who stand out. Fitzrovia's 24-hour early notice email for their sale gave me enough time to look on their website and show my wife a few things that took my fancy. When the sale eDM came through I was ready to go, having identified some great linen sheets. Even with the sale price the sheets were a little bit pricey, but we were willing to give if a go. Could not believe how quickly the sheets arrived - less than 2 days and they were waiting on my doorstep. The cherry on top was the hand-written note by Adam. I took the note into work the next day to share with my Marketing and Customer Service team - along with the marketing campaign for the sale - who were all very impressed. The card is now my bookmark and I'm reminded of my first Fitzrovia & Co purchase. Thanks, hope I haven't rambled too much...
for Fitzrovia & Co. Jeffrey H.
Speedy Service
Great experience. Goods received as described promptly.
for Fitzrovia & Co. Mark A.
Quick Service
Quality products that arrived quickly, thank you
for Fitzrovia & Co. Debbie L.
I was after Bruzzoni tooth brush heads, l was having trouble getting them. I then spoke to Adam and he went above and beyond to help me out with my brush heads. I cannot recommend FITZROVIA&CO enough for there great customer service :)
for Fitzrovia & Co. Roland S.
All is good
Very happy with service, product and delivery
for Fitzrovia & Co. Stephen P.
Great experience
Quality product delivered on time, very happy
for Fitzrovia & Co. Dani P.
Dani P.
Fast efficient shipping and fantastic peoducts
for Fitzrovia & Co. Boris G.
Prompt service
Arrived promptly and as ordered.
for Fitzrovia & Co. John O.
Super personalised service with excellent & quick outcome..many thanks
for Fitzrovia & Co. Stephen H.
The single best retail experience of my life
Purchasing my watch from Adam and his team at Fitzrovia & Co has been the single best retail experience of my life. The customer service was through the roof and the attention to detail was incredible. Not to mention I absolutely love my watch!
Fitzrovia & Co replied:
It's been our absolute pleasure Steve. Thanks so much for letting us know!
for Fitzrovia & Co. Jodie M.
Shopping made easy. Fast postage, professionally packaged and loved the personal note included. Happy customer!!
for Fitzrovia & Co. Lauren S.
Great service
I found it hard to choose just a few items to buy - lots of choice! My order came very quickly and came in a lovely package. Thanks to the team for your for great service.
for Fitzrovia & Co. Richard C.
100% Satisfaction
Overly satisfied with both the prompt and efficient service. I recommend you very highly. The same goes for the product and the professionally way it was received.
for Fitzrovia & Co. Richard C.
Quick service
Received the item which was very well packed within a few days. Highly recommended.
for Fitzrovia & Co. ian P.
Excellent Service!
Prompt, courteous and professional shopping experience. Highly recommended and will be back for more!
for Fitzrovia & Co. Julie A.
Great Service
Ordered item late in the evening and was notified before 8.00 am the following day that my goods were on their way. What exceptional service.
for Fitzrovia & Co. David I.
Amazing products
I love this place,Products are amazing cheap and it comes in 3 days.Will be purchasing from this place again
for Fitzrovia & Co. Ibrahim H.
Review on minim by joe Doucet.
Great product. Received in a week
for Fitzrovia & Co. Zorica T.
Great website, beautiful quality products and delivery is so quick! Hand written note was so lovely and such a nice touch. Definitely shop here again without a doubt.
for Fitzrovia & Co. Marcia W.
Great service!
Quality product & super efficient service. So glad I found you!
for Fitzrovia & Co. Susan P.
Great service by Adam.
for Fitzrovia & Co. Julie W.
Fantastic service definitely shop again.
for Fitzrovia & Co. Craig H.
Personalised Service and Great Product
I purchased a wallet from Fitzrovia which was great but it was accompanied with a hand written welcome and thank you note. Not something you see anymore but felt it was a personal touch that has encouraged me to tell friends and family about Fitzrovia. Thank you and I look forward to the ongoing relationship, I will definitely be using Fitzrovia when ever possible.
for Fitzrovia & Co. Mardi B.
Great service & beautiful product!
I bought some of the beautiful coasters from Fitzrovia - They did not have them in stock at the time, but Adam was quick to respond, order them in and keep me up to date each day on the progress of their delivery - Thanks again - They're super cool - Cheers - Mardi
for Fitzrovia & Co. Luke H.
Great customer service
The customer service at Fitzrovia & Co is exceptional. As stated on their website they focus on a good customer experience. I was emailing back and forth with Adam, who replied very quickly for a Sunday and answered all my questions with reassurance. Will definitely be back to buy more.
for Fitzrovia & Co. James G.
Excellent once again!
My second purchase from Fitzrovia & Co and definitely won't be my last! Such quick delivery too!
for Fitzrovia & Co. David I.
Got the charcoal mask it was amazing. First time i ordered from here def wont be the last. Loved the hand written notes as well what a touch of class .
for Fitzrovia & Co. James M.
Superb service
Online order efficient, delivery prompt, communication spot on, product fabulous. Packaging thoughtful. Ticks all the boxes for 21st century shopping.
for Fitzrovia & Co. Erinna
Bellroy Travel Wallet
It was my first purchase from Fitzrovia & Co and I was super impressed with their fast delivery (almost immediately), beautiful packaging and a thoughtful hand written note. A perfect website if one is looking for gifts or for a special treat for oneself. Will definitely be a repeat visitor! Thank you!
for Fitzrovia & Co. Bozena J.
5 Star
So quick to deliver
for Fitzrovia & Co. Peter G.
As described and quick delivery
for Fitzrovia & Co. Lana K.
Great product, awesome customer experience & fast delivery!
for Fitzrovia & Co. Ioannis V.
Bellroy work folio
Extremely happy with my beautiful Bellroy folio!Many thanks!
for Fitzrovia & Co. Herman T.
Excellent service
I purchased a Bellroy folder - super fast delivery and excellent service. Great product - exactly what I expected
for Fitzrovia & Co. Ninna W.
Amazing service, fantastic product - could not be happier!
Excellent customer service - Adam went above and beyond. Extremely happy with my beautiful Bellroy folio and with the experience shopping with Fitzrovia and CO. Thanks Adam!
for Fitzrovia & Co. Jan S.
excellent all round
I brought a Bellroy folio from Fitzrovia and CO . . . beautiful product and excellent service. What more could I ask for.
for Fitzrovia & Co. Jeremy N.
Thanks for delivering my Sttoke Cup and also for sorting the issue with the lid promptly. Very happy customer!
for Fitzrovia & Co. Kate M.
Fabulous range, excellent service
This was my first time shopping with Fitrovia & Co and I'm sure it won't be the last. I found their product range expertly curated and the order process was easy from start to finish. My boyfriend is very impressed with his new coasters. I received my order promptly and a hand written note from Adam added that polished personal touch.
for Fitzrovia & Co. Karen S.
Coffee Mug
Thank you for your quick service to ensure that my order arrived before Christmas. My niece loves her Posh White Coffee Mug.
for Fitzrovia & Co. Jeff H.
Fantastic new products and still the best service!
This is my fourth order and the range keeps growing, which is fantastic. What hasn't changed is the amazing service and attentional to detail from Adam and the team - I will be back!
for Fitzrovia & Co. Adam M
Online purchase
Very happy with the website, quick delivery.
for Fitzrovia & Co. Michelle M.
Excellent Customer Service
Ordered a travel cup online for a Christmas gift. Unfortunately Australia Post damaged it during transit. When I emailed on a Sunday expressing my concerns as the packaging of the cup had been damaged, Adam responded within minutes and express posted a new box out to me that I received on the Monday. Super service and very considerate as Fitzrovia & Co did not need to do this. My gift was able to be presented in it's beautifully packaged box. Thank you Fitzrovia & Co.
for Fitzrovia & Co. Nicholas V.
Online Purchase
STOKE travel cup: accidentally selected wrong colour to purchase using afterpay; was able to correct my mistake (after order was processed) by using Fitzrovia's instant msging service which was super fast and easy. Great all-round!
for Fitzrovia & Co. Maurice S.
On line shopping
Excellent in all respects.
for Fitzrovia & Co. Sarah C.
2nd time shopper & won't be my last!
Once again I am extremely happy, with not only my purchase but also the quick and friendly service. Thank you, you get it spot on every time!
for Fitzrovia & Co. Antonio D.F.
where have I been?
Don't know why it has taken me so long to visit online store. Easy to use and lightning fast delivery. Thank you Fitzovia.
for Fitzrovia & Co. Adam M.
Quick and proficient delivery. Great book
for Fitzrovia & Co. Marc G.
Super Fast
Thank you awesome
for Fitzrovia & Co. Judy G.
I am very happy with the products and with your fast service. Thank you
for Fitzrovia & Co. Maurice S.
online shopping Fitzrovia
Excellent in every way thank you
for Fitzrovia & Co. Stephen D.
Fast and effective
Fast and effective delivery, product experience on arrival was good.
for Fitzrovia & Co. Kim O.
Perfect housewarming gift for bachelor pad
Cement caddy made the perfect housewarming gift for my friend's bachelor pad.
for Fitzrovia & Co. Sheryl W.
Great product
Fast delivery, item was very well made, compared to others on the armed.I'm one happy customer
for Fitzrovia & Co. Janet C.
Incredible Service, great range of products
I ordered the orbit keyrings for corporate gifts, the team we responsive and friendly, as ordered. The products and packaging was superb, the quick turn around time was great. I would highly recommend Fitzrovia.
for Fitzrovia & Co. Jeanette B.
Excellent product.
Very happy with service, product is exactly as described. Well packaged and arrived quickly. Thanks.
for Fitzrovia & Co. Mrs K.H.
EXCELLENT product and service
Very happy, ordered a Chipolo for my husband and it arrived super fast and beautifully packaged. Thank you!
for Fitzrovia & Co. Arnold S.
Excellent product
Never fails to impress me with the quality of the products. They all come in nice packaging too.
for Fitzrovia & Co. Alistair J.
Outstanding service & products to match
Always a pleasure shopping here, will be back for many more purchases
for Fitzrovia & Co. Erin B.
Excellent, personalised service
I couldn't fault the quick and personalised response I received in regards to my product enquiry. It made the decision to go ahead and purchase it easy. I'd recommend this company to my family and friends.
for Fitzrovia & Co. Helen
Fantastic customer service and a beautiful range of products
for Fitzrovia & Co. Joshua M.
Really loved the products. High quality and really nicely presented
for Fitzrovia & Co. Liam C.
Excellent key and fob holder
Delivery was really fast and I love the key and fob holder
for Fitzrovia & Co. Joshua M.
Very happy customer
Thank you for the pieces and the sale just made things that much better
for Fitzrovia & Co. Betty K.
Shoe Valet Box *****
Quality 5* + & worth every $$$ Delivery time - without exaggerating - I blinked & it was @ my doorstep. Your website took the stress out of trying to buy something for someone who has everything. it's only show polish but its a damn good looking present FITZROVIA & Co I will be back
for Fitzrovia & Co. Matt P.
Quickest delivery of all time
Amazing service, somehow received day after order which was a nice surprise. Product is as described. Will order again.
for Fitzrovia & Co. Kathryn G.
Exceptional service
Completely impressed by the exceptional customer service I encountered - thanks to the team for their communication and consideration during my purchase process. Would absolutely recommend and buy from again
for Fitzrovia & Co. Sam R.
Great products and service
Great products and prompt delivery. Perfect
for Fitzrovia & Co. Ant L.
Did not expect such great service. Had a confusing delivery issue and Adam sorted it instantly. Will purchase again and have recommended you to several friends. Thanks!
for Fitzrovia & Co. Abigail R.
First purchase and I am a very satisfied. Hassle-free order: received it quickly and product was exactly as described. The free samples and personalised, hand-written note was lovely! Thank you
for Fitzrovia & Co. Tracey B.
Great service. Very happy with my purchase
for Fitzrovia & Co. Silvia Z.
Personalised Service & Quality Products
Found the whole order process to be extremely efficient! Speedy delivery and an easy to use website. Adam has also sourced beautiful quality products that are difficult to find in Australia. Also when purchasing a watch for my partner, Adam brought the product to his workplace to show in person - service is above and beyond! The thank you card that came with my order was also a lovely touch.
for Fitzrovia & Co. Ant L.
Very happy
Amazing service. Product is fabulous. Will order again.
for Fitzrovia & Co. Adam D.
Excellent after sales support!
Quality products and excellent after sales support!
for Fitzrovia & Co. Brian M.
Customer service was second to none.
Super quick response, next day dispatch of my order and their price beat policy didn’t let down. Highly recommend purchasing through them! 5/5 stars.
for Fitzrovia & Co. James A.
10/10 would buy again
Absolutely love my watch. It's exactly as represented on the website and does not disappoint. If I had to think of an improvement, it would be for the watch to have a little more weight. Personally, I like the feeling of substance that comes from a watch with a little more weight to it. 10/10 would buy again.
for Fitzrovia & Co. Beto C.
I love it!
I got a Hygge watch. Definitely, would recommend it!
for Fitzrovia & Co. Paul B.
5 stars
Love this site - great design, layout and lovely products!
for Fitzrovia & Co. Eva P.
Impressed by the customer service
Very happy with my purchase and impressed by the customer service. Thank you!
for Fitzrovia & Co. Charlie C.
First Purchase
No dramas, will use again
for Fitzrovia & Co. Cathy C
No hassle shopping experience
Quick and efficient service. Nicely presented parcel. Will shop here again.
for Fitzrovia & Co. Jennifer B.
Perfect place for Father's Day gifts
So glad you appeared on a Google search. Lovely presented gifts. No need to wrap. Loved the personalised note. Will be back soon for more shopping for the gentleman in my life.
for Fitzrovia & Co. Wade W.
5 out of 5
The website is easy to use, Quick delivery and a nice had written note with some freebies came in the package
for Fitzrovia & Co. Clare S.
Excellent products and quality service.
Had the pleasure of purchasing with Fitzrovia and Co recently. They have such a range of bespoke products, a lot that you can't actually get in Australia. Shipping was seamless and they kept me updated the whole time. Thank you for your great service!
for Fitzrovia & Co. Dean L.
First class experience
I found the service provided by Fitzrovia to be first class. I was dealt with by Adam who I found to be extremely helpful and responsive. I will certainly be coming back to shop here again. The watch is amazing!!!
for Fitzrovia & Co. Melissa M.
Amazing service and great quality products
for Fitzrovia & Co. Jeff H.
Third Order and Service Exceptional
I have now placed and received my third order from the team at Fitzrovia & Co. They are super friendly, the orders are shipped and received quickly, and importantly the quality of the products on offer is fantastic.
for Fitzrovia & Co. Richard C.
Love my elegant business card holder, Tres Chic!
Thanks Fitzrovia and Co for my new business card holder perfect accessory for my up coming business travels. Look forward to checking out more Handsome wares at Fitzrovia and Co. Regards, Rich
for Fitzrovia & Co. Ash N.
Great products, better service!
We have ordered from Fitzrovia&co a few times now & they have been nothing short of amazing. Extremely great service & super fast delivery! Keep it up team! A+++
for Fitzrovia & Co. jessica s.
Fast online service
fantastic ordering online . Got a promo code and the shipping was extremely seamless . Very happg using my new wine flask the quality is suberb!
Fitzrovia & Co replied:
Thanks so much for your review Jessica. That Vogue/GQ collaboration was fun - so glad you were able to take advantage of it!
for Fitzrovia & Co. Kerry G.
Stylish designs, fast delivery
Bought a 1957 Chronograph watch for hubby for birthday. It is as stylish as it is elegant and perfect for the professional businessman, actually perfect for anyone wanting to show a little class, well at least on their wrist. Super happy with delivery timeframe. Nice touch with the thank you card.
for Fitzrovia & Co. Jason M.
Adam and his team are fantastic
Undoubtedly the best customer experience I have seen in such a long time. Adam and his team are fantastic - Im placing my next order now. Well done and what a refreshing change!!
Fitzrovia & Co replied:
Thanks so much Jason! Wow you really meant that literally, we've just received your order! Will have it out to you first thing in the morning.
for Fitzrovia & Co. Tim B.
top quality gear- highly recommended
baxter is the best shampoo out there for men, quality all the way. super fast shipping. Cheers Fitzrovia& Co!
for Fitzrovia & Co. Steven H.
That personal touch
I have shopped with Fitzrovia a few times now and every time I am supplied with great products, fast postage and a hand written 'Thank you' card. It's great to see a company take the extra minutes to personalise their sales. Never a bad shop with these guys and highly satisfied with their products.
for Fitzrovia & Co. Scott L.
Great products, great service!
Fitzrovia & Co stock a great range of quality products - while they're generally aimed at guys, I'm sure there's something on here for everyone! I've purchased a nice wine decanter and some Hunter Lab products (which are great, and the shampoo and conditioner have lasted ages). The swift and personalised service was a lovely touch. Highly recommend.
for Fitzrovia & Co. TC
Luxurious products and personalised service
Just love the Hunter range, especially the Hand and Body Wash, quietly understated, effective with a sumptuous scent. Bought for a male gift, and of course, one for personal use ....Fitzrovia do their product range justice, beautifully packaged and very efficient personalised service, Thank you...I'll be back...
for Fitzrovia & Co. Hannah M.
Awesome products, even better service!
I have ordered from Fitzrovia a couple of times, everything received has always been top notch. Fast delivery and personalised products make for very happy customers.
for Fitzrovia & Co. Jeff H.
Amazing Service and Products
I recently stumbled across Fitzrovia & Co and fell in love with the Orbitkey products they range. Placed an order, and it was shipped and delivered within a few days - received a hand written thank you card for my first order and some samples of the Baxter range of hair products - thank you! Guess what? Fell in love with the Baxter hair care range, placed an order on the weekend and it will be here on Thursday - amazing service, and great products!
for Fitzrovia & Co. Tim B
super fast shipping
thanking you :) always pleasantly surprised with your super fast shipping and of course very happy with the Baxter gear. top quality. Cheers!
for Fitzrovia & Co. Andrew C.
Quality service
I recently purchased a number of Baxter's products from Fitzrovia. The website was easy to use, they were good value and they arrived promptly. The packaging also included a number of samples for other products and a handwritten note which was a nice touch. Good work guys.
for Fitzrovia & Co. Sarah C.
Great service. Fast delivery.
Super helpful. Nothing was too much trouble. Thank you.
for Fitzrovia & Co. Christopher T.
Excellent Design, Service and Value
The quality of my product was exceptional, packed with genuine care (and a hand written note) and delivered quickly. Fitzrovia & Co. exceeds expectations on all fronts - a no brainier for my online designer and gifting needs.
for Fitzrovia & Co. Tommy K.
Beautiful products and great service!
Fitzrovia has beautiful products for design minded people. It also means buying from a local Australian supplier that you can easily contact. Adam and the Fitzrovia team always respond quickly and provide shipping updates so that you know exactly when to expect your new product.
for Fitzrovia & Co. Daniel S.
Great service and products!!
I'm always concerned about buying gifts online if I'll receive it on time or if the quality will be as good as the photo. I needed a gift for my partner and was so impressed with Fitzrovia's speedy delivery time and the quality of my purchase. I'll definitely use them again in the future.
for Fitzrovia & Co. Tate M.
Fitzrovia & Co have provided me the best customer service experience I have ever had.
I had difficulty with and item I was looking for they were able to find it and get it to me onto as this was an urgent gift. They went above and beyond which I have never had from any retailer before. I would highly recommend buying from them. Fanatic effort team and thank you again. You have made me very happy.
Fitzrovia & Co replied:
Thanks so very much for the note Tate, I really appreciate it! Very glad we could help.
for Fitzrovia & Co. Joel M.
Very impressed by order and above and beyond service
Such a great range of elegant gentlemen gifts and accessories. And was amazed that when my order was delayed due delays by australia post in, which was at no fault of the business, the founder was more then happy to personally deliver my order to me. Now to plan what to buy next great range and great service.
Fitzrovia & Co replied:
Glad we could help with it Joel - and really nice of you to leave us a note thank you!